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| Cafe De Coral Logo |
My first idea for a selected brand for this brief is to base the advertising around research conducted about a Hong Kong situated fast food brand called Cafe De Coral.
The reason I have chosen this brand as good material for research in order to produce ads was due to the potentially interesting challenges I may face when trying to bring a brand from an area I'm not to familiar with (Hong Kong) and bringing it to a market that I somewhat am (UK), rather then doing the suggested vice versa mentioned in the brief. Selecting this brand would also allow me to be learn more about advertising in Eastern regions and what they find interesting in that particular market.
Cafe De Coral is a highly popular and established chain of fast food/casual dining style restaurants designated mostly in Hong Kong. The brand mostly caters value quality chinese and western food to its customers, offering quick and efficient service and pretty low prices.
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| An example of a Cafe De Coral restaurant |
The brand promotes itself by describing it's fame, value and excellence of service, an example of this can be found on the translated company website, in which this could help me understand along with helping me find the core principals of this particular brand:
"A Hundred Points of Excellence" has been our commitment to our customers and is now a household catch phrase. As part of our on-going campaign to strengthen the Cafe de Coral brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Cafe de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life.
In essence selecting this brand will help submerge me in understanding foreign advertising and allow me more chances in to understanding different audiences especially if said target audiences have quite a cultural gap that would affect such things like visual aesthetics.
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| Example of Cafe De Coral food |
www.cafedecoral.com/web/sbu/sbu1_2.htm
https://www.google.co.uk/imghp?hl=en&tab=wi
