I: Marks in Time (Redo - Unfinished)

Marks and Spencer's core principals: 
- Quality 
- Value 
- Service 
- Innovation 
- Trust

Marks and Spencer has quite a history when it comes to evolving with the needs and wants of their customers. These needs are governed by factors in culture and society that is contextually important to the business.
An example of this can be applied when viewing two ads from different time periods of the business.
During it’s run in 1950 film was becoming more prevalent in popular culture as well as having people more interested in this Hollywood lifestyle. TV advertisements were produced in the theme of Hollywood musicals, trying to capture the charm that those films had and the impact they had on style. The advertisements were also targeted mostly for young adult women with the cast of these ads reflecting this. Colour seemed majorly important in these ads as Technicolour had only been recently introduced and so the ads were more eye catching the more colourful the advertisements were. The style is flashy but maintains the wholesome image of the females making them relatable and that sexual imagery was not tolerated well especially for public viewing. In essence these ad were made to show a quality in lifestyle that people wanted at the time.
Comparatively in the modern day, Marks and Spencer (usually abbreviated to M&S) has now focused on this more affordable luxury image. As British culture has become more fashion oriented the introduction of designers for M&S’ clothing indicates how style is a factor to their customer also with the role of shopping being more unisexed, men’s clothing is now present for sale. This has been advertised in a famed series of TV ads in which famous models from different styles and eras would show this more glamorous lifestyle with some added celebrity and sexually charged imagery as this has become a common factors of attraction in society. In essence these ads focus primarily on style and attraction.