To a person invested in the advertising industry this period is often seen as the golden age of creative advertising as it was the era in which advertising had it's "boom" moment. Through economic changes came an important moment in advertising history, a moment generated from the minds in Madison Avenue, New York.
DDB (Doyle Dane Bernbach) The agency's first ads were for Ohrbach's department store and they typified the new "soft-sell" approach using catchy slogans and witty humour in contrast to the repetition and hard-sell advertising that was in vogue until then. The new agency was initially successful in winning business for clients with small budgets. Their campaigns for Volkswagen throughout the 1950s and 1960s were said to have revolutionized advertising
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