"Modernism, in the arts, a radical break with the past and the concurrent search for new forms of expression. Modernism fostered a period of experimentation in the arts from the late 19th to the mid-20th century, particularly in the years following World War I. In an era characterized by industrialization, rapid social change, and advances in science and the social sciences (e.g., Freudian theory), Modernists felt a growing alienation incompatible with Victorian morality, optimism, and convention. New ideas in psychology, philosophy, and political theory kindled a search for new modes of expression"
Art in advertising has always been prevalent, with examples such as Lever Brothers Sunlight soap ads or Letrec's Moulin Rouge paintings, art has been a primary component in what makes advertising happen.
These are ads for LMS train service created during the 1920's.
Following on from what Lever did with Sunlight Soap in which poster ads were commissioned paintings designed to project a certain theme related to the product/service. Here in the case of LMS the posters art is very much of it's time, contemporary or even modernist in style; with flat colours and bold outlines modernist aesthetics can be seen in the generally simplified design. Overall the composition is suppose to gain an influence on public taste highlighting both the rich country and prominent industrial side within Britain.
No comments:
Post a Comment