The concept of "Myth" in advertising has constant source for interpretation. The idea of Myth relates heavily to the Semiology in that it is primarily focused on the analysis of composition and content. In essence Myth is seemingly a factor for producing certain ideological messages hidden behind obvious meanings within works; generally speaking it is the interpretable part of the finished piece. Through the use of semiology and knowledge of content analysis, myth can be found by analysing deep within the ad as well as adding in ideology and certain cultural backdrops that relate best to the ad.
What is noticeable within this ad:
- The absence of the car showing that the driver is more valued
- The setting is out in an open space with rough terrain and no civilisation near by, the driver is out on his own. Being Solitary is how he achieve what he wants. Greatness comes from being away from the norm.
- His stance is postmodern. It emulates an iconic photograph picturing soldiers raising a flag. This could be humour added to show how the driver "soldiered" in his quest to succeed.
No comments:
Post a Comment